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《咁鮮係過年》
Every year we celebrate the Chinese New Year, but what truly defines this celebration?
Among the 4000 years of CNY traditions, how many fresh experiences can still be discovered?
In 2025, we're aiming to captivate audiences with a 'fresh' sound by inviting the talented singer Jay Fung, alongside Angela Yuen and Tony Wu. With custom-made 'instruments', they'll showcase just how fresh and vibrant the CNY can be!
Client
惠康 Wellcome
Media
TVC
Social
《CNY, Sing & Yum!》好聲Yum篇
For 2025 CNY, the talented singer Jay Fung, together with Angela Yuen and Tony Wu, jammed as a trio using custom-made “instruments” to share the spirit of CNY! It’s all about fresh and yummy New Year dishes, affordable and abundant gift hampers, and warm gatherings with family and friends. That’s what makes CNY "Sound" so vibrant and full of life!
The CNY 2025 “Playlist”, titled《CNY, Sing & Yum!》features these vibrant tracks:
1. 乜都新鮮D大調舞Cook
"Everything's Fresher" - Cook & Dance in D Major
2. 鮑魚花膠響樂
The Abalone & Fish Maw Symphony
3. 酒遍世界至醇音色
The Sound of the Wine World（feat. The Smoothest Palate）
4. 至Hit蒸選
The Ultimate Hit Collection（Parental Advisory: Steamed Content）
5. 禮物狂掃Rock & Roll
Gift-Giving Frenzy Rock & Roll
《Well“Come”》Well琴篇
In this world, there is a "Piano"（琴）that lets you order all your New Year goods without even stepping outside! What kind of "Piano" is this incredible thing? Well, it is… "Well琴" （琴, pronounced as "Come" in Cantonese）!
Postscript: Playing Mahjong, a classic must-do activity for CNY, was something we were initially worried the client might not approve of during the pre-production meeting. But, to our surprise, it all came together in the end, and we even managed to add a touch of playful 'cheating' into the mix! Huge thanks to the client for being so open-minded!
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