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《屋企就喜道》
80 years ago, a "Piano"（琴）was born in Hong Kong!
It has kept growing, constantly evolving, and working tirelessly to support the daily lives of people here.
Why does it do this?
Because of its deep love for this place. Through all the years, it believes this is the home we all share!
This year marks the 80th anniversary of Wellcome Supermarket—fondly nicknamed "Well琴"（琴, pronounced "Come" in Cantonese）for this campaign. Its celebratory theme—"Always Here for You"《屋企就喜道》embodies its unwavering dedication to Hong Kong. It delivers more than just the sentiment of "Home is Here" and "Home is loving Here", but also conveys a heartfelt message: "Favorite Dish is Always Here for You", paving the way for more ideas to blossom!
Client
惠康 Wellcome
Media
TVC
Social
屋企就喜道 Thematic Video
80 years ago, a "Piano"（琴）was born in Hong Kong!
It has kept growing, constantly evolving, and working tirelessly to support the daily lives of people here.
Why does it do this?
Because of its deep love for this place. Through all the years, it believes this is the home we all share!
This year marks the 80th anniversary of Wellcome Supermarket—fondly nicknamed "Well琴"（琴, pronounced "Come" in Cantonese）for this campaign. Its celebratory theme—"Always Here for You"《屋企就喜道》embodies its unwavering dedication to Hong Kong. It delivers more than just the sentiment of "Home is Here" and "Home is loving Here", but also conveys a heartfelt message: "Favorite Dish is Always Here for You", paving the way for more ideas to blossom!
Accommodation to Freshness《就返你鮮》
Home is always a warm and comforting place, isn’t it?
No matter what’s happening outside, a delicious home-cooked meal fills us with warmth, helping us care for our emotions first and tackle life’s challenges later.
Introducing the Wellcome's 80th Anniversary Series, “Favorite Dish is Always Here for You”《屋企就喜呢一道》！Each episode follows a family overcoming their struggles, with Jay Fung serving warmth through a specially crafted dish. In this episode, the first dish is called “Accommodation to Freshness”《就返你鮮》！
Say 'Go' to Your Dream《向夢想說GO》
Introducing Episode 2 of Wellcome's 80th Anniversary Series, “Favorite Dish is Always Here for You”《屋企就喜呢一道》系列：“Say 'Go' to Your Dream”《向夢想說GO》! We hope the audience understands that dreams, if left untouched for too long, will eventually melt away.
8忙中⾒麵
Presenting the final episode of Wellcome’s 80th Anniversary Series, “Favorite Dish is Always Here for You”《屋企就喜呢一道》系列！In this chapter, the dish “Noodles Gathering Amidst the Hustle”《「8」忙中見麵》embodies our hope that, no matter how hectic life gets, everyone can cherish moments with their loved ones over a home-cooked meal!
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